Pink Wednesdays have arrived with Mean Girls

Jaquel Spivey plays Damian, Angourie Rice plays Cady and Auli’i Cravalho plays Janis in Mean Girls from Paramount Pictures. Photo: Jojo Whilden/Paramount © 2023 Paramount Pictures.

To celebrate the release of Mean Girls, exclusively in cinemas now, Malibu Strawberry has created the ultimate collaboration which is as fetch as they come! Starting from today, every Wednesday between January 17 and February 7 is all about wearing (and drinking) pink!

From the comedic mind of Tina Fey comes a new twist on the modern classic, MEAN GIRLS. New student Cady Heron (Angourie Rice) is welcomed into the top of the social food chain by the elite group of popular girls called “The Plastics,” ruled by the conniving queen bee Regina George (Reneé Rapp) and her minions Gretchen (Bebe Wood) and Karen (Avantika). However, when Cady makes the major misstep of falling for Regina’s ex-boyfriend Aaron Samuels (Christopher Briney), she finds herself prey in Regina’s crosshairs. As Cady sets to take down the group’s apex predator with the help of her outcast friends Janis (Auli’i Cravalho) and Damian (Jaquel Spivey), she must learn how to stay true to herself while navigating the most cutthroat jungle of all: high school.

While the goss in the burn book might be juicy, it’s not a patch on Malibu Strawberry Daiquiri in a can – and to show you how much juicier it is, they’re excited to give away a can of this on-the-go, sparkling little number to celebrate ‘Pink Wednesdays’ – available with every ticket purchase to see Mean Girls at Showcase Cinemas Wednesday’s up to, and including, February 7 (over 18s only, ID required, select/participating cinemas only). Because on Wednesdays we drink pink.

If you head over to Maliburumdrinks.com now, they’re also giving you a chance to win a host of delicious Malibu prizes plus a raft of Mean Girls goodies. You’ll also find exclusive Malibu x Mean Girls Cocktail recipes and playlists to create that ‘Ultimate Malibu Strawberry x Mean Girls Party’ in your own home. Malibu Strawberry bursts with natural flavour, just like you and your besties.

Liam Murphy, Brand Director at Pernod Ricard UK, home of Malibu, commented, “Malibu Strawberry has never had such an iconic, pop-culture pairing! This collaboration isn’t just about cocktails, it’s a statement. We are making fetch happen, offering cinemagoers the chance to sip on the ultimate pink cocktail whilst watching the new Mean Girls, because when it comes to Wednesdays, only Malibu Strawberry will do”.