Flamin’ Hot – Watch the trailer for the film about the creation of Flamin’ Hot Cheetos

Jesse Garcia in FLAMIN’ HOT. Photo by Emily Aragones. Courtesy of Searchlight Pictures. © 2023 20th Century Studios All Rights Reserved.

Well, you are always asking for Hollywood to make something new and original! Joking aside, films covering real live events such as this often end up being a surprisingly good watch.

FLAMIN’ HOT is the inspiring true story of Richard Montanez (Jesse Garcia), the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

Directed by Eva Longoria, the film stars Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones.

Flamin’ Hot hits Hulu and Disney+ on 9th June 2023.