Walton Goggins is John Bronco in the trailer for a new mockumentary film

John Bronco is a world-class racer, a rodeo star, a sex symbol, and the greatest pitchman in history until he suddenly disappeared. The film will tell an unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.

Who Is John Bronco? – Some have said that if you were famous before the internet, you might as well never have existed. Such is the case for John Bronco, the greatest pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Legend has it that Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom.

His commercials were on every channel and his jingle went triple-platinum. John launched his own cologne, breakfast cereal, video game, action figure, you name it. He was the very embodiment of the American dream, that is, until it all came crashing down.

Walton Goggins plays John Bronco and is joined by Tim Meadows, Tim Baltz, Kareem Abdul-Jabbar, Bo Derek, Ellen Karsten, and John Moschitta Jr. Dennis Quaid narrates the mockumentary.