Hisense ULED XD: What To Expect

When it comes to a real-life TV experience, serious consumers look for the best picture quality. This means darker black and whiter whites. Right now, TV technology is divided into two display technologies: OLED (organic light-emitting diode) and the LCD (liquid crystal displays).

OLED or LCD: Which one is better?

When you consider display quality, that is the best contrast between black and white levels, OLED TVs lead the way.

OLEDs display the perfect black. They do this by producing light on a per-pixel basis. Whereas LCD TVs have a backlight system. They cover the TV display panel and use backlight to bleed through the panel. This means when light strikes dark or black objects, it still bleeds through. This doesn’t give the perfect black.

However, LCD displays are cheaper when compared to OLED TVs.

Where does Hisense ULED XD come in?

Recently China-based TV Company, Hisense announced their ULED XD. These TV displays combine the goodness of both LCD and OLED displays.

This means that they use the cheaper LCD displays, but still manage to give a darker black like OLED displays.

How do they achieve this?

ULED XD display use two LCD display sheets, one over the other. This means when light emits from the back of the display, it has to cross through an additional sheet. This additional barrier gives a blacker black when compared with traditional LCD displays.

According to Jim Ninesling, the head of marketing at Hisense USA, ULED VD has managed to ‘hit black levels that are 100x better than traditional LCD flagship models’.

Hooked? ‘

We all are. Let’s see what else Hisense is promising.

ULED XD: What to Expect

The best part of ULED XD, as discussed before, is the two LCD models. Of these two modules, one control luminance, meaning the monochrome palette. The other is tasked with handling color.  By adding the second layer, ULED XD solves the problem of light bleed in your typical LCD TV. Even though light will still bleed through, the effect would not be noticeable to the naked eye. Consumers will enjoy the same quality of an OLED display.

Light strikes the monochrome panel first. This allows the layer to act as a per-pixel light filter to control blacks and whites before it hits the second color panel. Both panels have a resolution of 4K (3,840×2, 160). Consumers will enjoy an improved light accuracy by 400 times, meaning that the system will achieve over 1,000cd/m² peak brightness. This means that the brightness of ULED XD is planned to exceed that of OLED TVs even.

ULED XD will be available on the Android TV Systems. In its initial release, it’s only planned to work on 65 inch TVs screens.

Release and Pricing

The ULED XD is planned to be released no earlier than 2020. When it comes to pricing, we can expect the display to be competitively priced, between 2,000 to 2,500 USD dollars. The idea is to offer a cheaper solution to OLED TVs.

CNET projects that ULED XD might still be associated with cheap TVs, and will not nearly come to the same level as the precise quality of OLED displays of leading models.

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Other Models by Hisense worth Watching Out for

Hisense is quickly developing its name as a budget TV brand. This Chinese company is creating waves by experimenting with the technology. Some models worth mentioning are:

Roku TV R8

The Roku TV R8 will combine the qualities of Roku TV’s intuitive experience with that of the qualities of ULED display. With Dolby Vision HDR, viewers can expect a premium picture quality. Other features include a wide color gamut, full array local dimming, 700 nits brightness, Dolby Atmos immersive audio, etc. Viewers will also have access to over 500,00 movies and TV series through the Roku OS and the Roku Channel.

Hisense Sonic One

This is going to be Hisense’s premium products with its slim makeup. This model will be 1.1 inches wide at its thickest point, with in-built speaker system using the Piezoelectric speaker design.

Hisense TriChroma Laser TV

Hisense TriChroma Laser TV will combine some of the best features in a TV projector. This includes 4k picture, triple laser, HDR and Harman Kardon sound. Viewers will be able to enjoy screen projection of 120 inches, from a mere 7-inch distance.

Hisense U9F Quantum Dot

The Hisense U9F Quantum Dot offers a 75-inch Quantum Dot display screen. Available on Andriod TV, the U9F has a 2,200 nits peak brightness. It has similar features as Samsung’s Q9FN QLED.

Hisense H9F

Available on both 55 inch and 6-inch Android TV systems, the Hisense H9F offers a better quality over your typical LCD TV. Viewers will be able to enjoy high refresh rates, quantum dots and local diming to get an improved display.

We hope that the Hisense products, and specifically the ULEd XD, are able to improve TV experience for the average consumers.